B2B audience report
Power Digital Marketing · Last week, our Director of R&D, SEO & GEO, Alyssa S…
This report analyzes Last week, our Director of R&D, SEO & GEO, Alyssa Smith, and Group…'s organic posts on LinkedIn — original page content only, no reposts.
Executive summary
The ad gathered 48 interactions; 38% of unique roles are decision-maker profiles.
Among 16 distinct roles, «Agency Engagement» leads the list.
Companies such as Power Digital Marketing (Advertising Services) and Profound (Technology, Information and Internet) are part of the audience.
30-second summary
The essentials before diving into report detail.
Audience quality index
Audience Quality Score
38
/100
Limited quality
Senior profiles and enterprise accounts represent a small share of the audience. The job-title block shows what percentage of people hold decision-maker roles relative to the analyzed sample.
Post ranking
Highest and lowest traction with date, share of total and comparison to the period average.
Period average: 48 interactions per post.
Highest traction
-
1
Last week, our Director of R&D, SEO & GEO, Alyssa Smith, and Group…artificial intelligenceleadershipevents
100.0% external · 37.5% senior
Topics in posts
Topics detected in each post's copy: publishing volume, interactions driven and efficiency (percentage-point gap).
Artificial intelligence appears in 100.0% of posts and drives a similar 100.0% of interactions: engagement weight is proportional to publishing volume.
| Topic | Posts | Interactions | Efficiency |
|---|---|---|---|
| artificial intelligence | 1 · 100.0% | 48 · 100.0% | Proportional |
| leadership | 1 · 100.0% | 48 · 100.0% | Proportional |
| events | 1 · 100.0% | 48 · 100.0% | Proportional |
pp = percentage points (absolute gap between two percentages).
Posts analyzed
Per-post performance with strategic audience insights
Post 1
Last week, our Director of R&D, SEO & GEO, Alyssa Smith, and Group…
Paid
Last week, our Director of R&D, SEO & GEO, Alyssa Smith, and Group Director Sean Dilger, MBs joined industry leaders at Profound's Zero Click NY Event to explore the future of AI-driven search. From GEO and AEO to trust
artificial intelligenceleadershipevents
48 interactions
100.0% of total
Reading: Industry composition is led by Advertising Services (48 interactions, 100.0% of post total).
Audience segmentation
Breakdown by post, reaction, seniority, company, industry and geography
Interactions per post
Comparison across analyzed posts
Reaction type
Distribution of interactions by type
48interacciones
LIKE
43 · 89.6%
PRAISE
3 · 6.2%
EMPATHY
2 · 4.2%
Audience seniority
C-level, Director, Manager and IC
Interactions per post
Comparison across analyzed posts
Top industries
Sectors with strongest affinity
48interacciones
Advertising Services
29 · 60.4%
Technology, Information and Internet
11 · 22.9%
Software Development
5 · 10.4%
Higher Education
1 · 2.1%
Book and Periodical Publishing
1 · 2.1%
Business Consulting and Services
1 · 2.1%
Company size
Employee ranges per LinkedIn
Job titles that reacted to the posts
Roles detected on LinkedIn · each person counted once per title
48% of the total audience (23 profiles) hold a decision-maker title. Among identified titles, 56% of distinct role types are decision-maker roles. «Agency Engagement» shows the highest unique-profile count (2 profiles, 4% of profiles with a resolved title).
Agency Engagement2Partnerships2Senior Account Director218 years of experience: Senior SEO…1AI-curious Strategic Marketing Leader…1Account Director, Organic Search (SEO)1Assistant Dean, Admissions and…1Associate Account Director1Associate Account Director, Fashion1Associate Director of Organic Search1Brand, Experience & Growth Director…1Business Marketing Student1CEO1CEO,1CFO1Client Success Coordination1
Most frequent companies
Organizations with the most interactions
Top locations
Geographic distribution of the audience
Reaction type
Distribution of interactions by type
Companies with most interest
Accounts with the most interactions in the sample (company per LinkedIn profile).
| # | Company | Industry | Size | Interactions |
|---|---|---|---|---|
| 1 | Advertising Services | 501-1,000 employees | 26 | |
| 2 | Technology, Information and Internet | 201-500 employees | 10 | |
| 3 | Advertising Services | 11-50 employees | 2 | |
| 4 | Technology, Information and Internet | 11-50 employees | 1 | |
| 5 | Software Development | 10,001+ employees | 1 | |
| 6 | Software Development | 51-200 employees | 1 | |
| 7 | Software Development | 501-1,000 employees | 1 | |
| 8 | Higher Education | 11-50 employees | 1 | |
| 9 | Book and Periodical Publishing | 201-500 employees | 1 | |
| 10 | Advertising Services | 201-500 employees | 1 |
Interpretive note
Benchmark this engaged audience against organic reach, impressions and post-level engagement before drawing business conclusions.
Profile detail
Actionable base for retargeting, ABM and commercial activation
People who interacted with the posts
Filter by post, industry, size, seniority or relevance. Export the selection to CSV.
| Person | Company | Title | Seniority | Industry | Size | Location | Post | Relevance |
|---|---|---|---|---|---|---|---|---|
| Guest Posting and Content Writing Expert | Individual Contributor | Software Development | 10,001+ employees | Faisalabad, Punjab |
Anuncio 1
|
Medium | ||
| Master’s in Artificial Intelligence & Business | Individual Contributor | Advertising Services | 501-1,000 employees | New York City, New York |
Anuncio 1
|
Medium | ||
| 18 years of experience: Senior SEO specialist, SEM Strategist, Information architect, Website Developer, Graphic Design, Consulting | Individual Contributor | Software Development | 51-200 employees | San José, San José Province |
Anuncio 1
|
Medium | ||
| Co-Founder | C-level | Technology, Information and Internet | 201-500 employees | New York City, New York |
Anuncio 1
|
High | ||
| Agency Engagement | Individual Contributor | Technology, Information and Internet | 201-500 employees | New York City, New York |
Anuncio 1
|
Medium | ||
| community | Individual Contributor | Technology, Information and Internet | 201-500 employees | New York City, New York |
Anuncio 1
|
Medium | ||
| HTML/CSS, SQL, Automation | Individual Contributor | Advertising Services | 501-1,000 employees | Bogotá, Bogotá D.C. |
Anuncio 1
|
Medium | ||
| Agency Engagement | Individual Contributor | Technology, Information and Internet | 201-500 employees | New York City, New York |
Anuncio 1
|
Medium | ||
| Senior Paid Media Strategist, Fashion | Individual Contributor | Advertising Services | 501-1,000 employees | Raleigh, North Carolina |
Anuncio 1
|
Medium | ||
| Director of Lifecycle | Director | Advertising Services | 501-1,000 employees | San Diego, California |
Anuncio 1
|
High | ||
| Global/European Search Awards Judge 22/23 | Individual Contributor | Advertising Services | 11-50 employees | Ottawa, Ontario |
Anuncio 1
|
Low | ||
| Manager, Engagement Management | Manager | Technology, Information and Internet | 201-500 employees | New York City, New York |
Anuncio 1
|
Medium | ||
| Engineering | Individual Contributor | Technology, Information and Internet | 201-500 employees | Brooklyn, New York |
Anuncio 1
|
Medium | ||
| Managing Director of Growth | Director | Advertising Services | 501-1,000 employees | Austin, Texas |
Anuncio 1
|
High | ||
| Using strategy, marketing, and data to unlock business success | Individual Contributor | Advertising Services | 501-1,000 employees | Southbury, Connecticut |
Anuncio 1
|
Medium | ||
| CFO | C-level | Advertising Services | 501-1,000 employees | San Diego, California |
Anuncio 1
|
High | ||
| Driving Business Growth for Enterprise Brands | Group Director | Director | Advertising Services | 501-1,000 employees | Coeur d'Alene, Idaho |
Anuncio 1
|
High | ||
| Local & Organic Search | Individual Contributor | Software Development | 501-1,000 employees | San Diego, California |
Anuncio 1
|
Medium | ||
| Director of Partnerships | Director | Advertising Services | 11-50 employees |
Anuncio 1
|
Medium | |||
| Senior Account Manager, CPG | Manager | Advertising Services | 501-1,000 employees | Syracuse, New York |
Anuncio 1
|
Medium | ||
| Magna Cum Laude Entrepreneurship Graduate | Prev. President of SDSU Women in Business | Digital Strategist | C-level | Advertising Services | 501-1,000 employees | San Diego, California |
Anuncio 1
|
High | ||
| Assistant Dean, Admissions and Recruitment Clinical Social Worker | Individual Contributor | Higher Education | 11-50 employees | New Orleans, Louisiana |
Anuncio 1
|
Low | ||
| CEO, | C-level | Technology, Information and Internet | 11-50 employees | Los Angeles, California |
Anuncio 1
|
Medium | ||
| Project Manager, CPG | Manager | Advertising Services | 501-1,000 employees | Medellín, Antioquia |
Anuncio 1
|
Medium | ||
| Consumer Marketing | Individual Contributor | Book and Periodical Publishing | 201-500 employees | New York City, New York |
Anuncio 1
|
Medium | ||
| Director of Social Commerce | Director | Advertising Services | 501-1,000 employees | San Diego, California |
Anuncio 1
|
High | ||
| Paid Social Specialist | Individual Contributor | Advertising Services | 501-1,000 employees | Medellín, Antioquia |
Anuncio 1
|
Medium | ||
| People Partner | Individual Contributor | Technology, Information and Internet | 201-500 employees | San Francisco, California |
Anuncio 1
|
Medium | ||
| Associate Account Director, Fashion | Director | Advertising Services | 501-1,000 employees | United States |
Anuncio 1
|
High | ||
| Senior Account Director | Director | Advertising Services | 501-1,000 employees | San Francisco, California |
Anuncio 1
|
High | ||
| Business Marketing Student | Individual Contributor | Advertising Services | 501-1,000 employees | San Diego, California |
Anuncio 1
|
Medium | ||
| Associate Account Director | Director | Advertising Services | 501-1,000 employees | San Diego, California |
Anuncio 1
|
High | ||
| Engagement Manager, Agency | Manager | Technology, Information and Internet | 201-500 employees | New York City, New York |
Anuncio 1
|
Medium | ||
| Manager, Investment Social Media | Manager | Advertising Services | 201-500 employees | Mexico City, Ciudad de México |
Anuncio 1
|
Medium | ||
| Brand, Experience & Growth Director. Building brands people believe in, experiences people remember, and narratives markets rally behind. | Director | Technology, Information and Internet | 201-500 employees | United Kingdom, United Kingdom |
Anuncio 1
|
High | ||
| Director of R&D, SEO & GEO | Director | Advertising Services | 501-1,000 employees | Brooklyn, New York |
Anuncio 1
|
High | ||
| Partnerships | Individual Contributor | Advertising Services | 501-1,000 employees | Raleigh, North Carolina |
Anuncio 1
|
Medium | ||
| Generative Internet | Individual Contributor | Technology, Information and Internet | 201-500 employees | United States |
Anuncio 1
|
Medium | ||
| Partnerships | Individual Contributor | Software Development | 201-500 employees | Boston, Massachusetts |
Anuncio 1
|
Medium | ||
| Senior Account Director | Director | Advertising Services | 501-1,000 employees | San Diego, California |
Anuncio 1
|
High | ||
| Undergraduate Business Marketing Student | Individual Contributor | Advertising Services | 501-1,000 employees | San Diego, California |
Anuncio 1
|
Medium | ||
| AI-curious Strategic Marketing Leader with 25+ years of experience building marketing systems in the conversational economy ex-goodr, ex-POW, ex-Mattel, ex-Moonbug | Individual Contributor | Business Consulting and Services | 1-10 employees | Hawthorne, California |
Anuncio 1
|
Low | ||
| Rio SEO a Qualtrics Company | Individual Contributor | Software Development | 501-1,000 employees | Newburyport, Massachusetts |
Anuncio 1
|
Medium | ||
| Yogi, Swimmer, Runner, and Overall Movement Enthusiast | Individual Contributor | Advertising Services | 501-1,000 employees | Bogotá, Bogotá D.C. |
Anuncio 1
|
Medium | ||
| Account Director, Organic Search (SEO) | Director | Advertising Services | 501-1,000 employees | Neptune City, New Jersey |
Anuncio 1
|
High | ||
| CEO | C-level | Advertising Services | 501-1,000 employees | United States |
Anuncio 1
|
High | ||
| Associate Director of Organic Search | Director | Advertising Services | 501-1,000 employees | San Diego, California |
Anuncio 1
|
High | ||
| Client Success Coordination | Individual Contributor | Advertising Services | 501-1,000 employees | Honduras |
Anuncio 1
|
Medium |